Awards Campaign is moving to The Playlist

An August surprise just in time for awards season

About a year ago I was preparing to once again cover the back-to-back adventure known as the Telluride and Toronto Film Festivals one last time for HitFix. TIFF was going to be my quiet sayonara to a company I co-founded, conceived and devoted a chunk of my life to.  I was striking out into the wild blue yonder unsure what I would do next or how I would survive. I hadn’t been kicked out of the company. The site had simply gone in a different direction I couldn’t really live with and it was time to move on.*

*And for those inherently curious about the perils of start up life, there was zero payoff from HitFix’s sale recent to Woven Media. Not the best return for all those endless weeks (or was that years?) of work, but hey, at least I can list the fact I sold a company on my LinkedIn profile right? And, no, I’m not looking for sympathy. Just clarifying for those who find it hard to believe.

But I digress.  Last September this Awards Campaign site was established to continue the blog I’d begun oh so long ago at HitFix (a blog that eventually became known as 4 Quadrant). It was my hub for awards season thoughts last season and I’m grateful for everyone who visited on a regular basis. As you may have noticed, however, my postings became more and more infrequent once the season was over. Freelance writing for outlets such as the LA Times, The Hollywood Reporter,, the Telegraph of London and Collider kept me much busier than I expected (as well as the lights on).

One of those gigs, however, involved consulting for Rodrigo Perez and The Playlist as it transitioned into a new era outside of the Indiewire umbrella.  I’ve always been a huge fan of Rodrigo’s and many of the incredibly talented writers that have made up The Playlist team.  Simply put, there are not enough worthy independent voices in entertainment media these days and The Playlist is carrying that torch proudly.  It’s a site that always puts quality writing and quality content first.  In many ways, it reminds me of what HitFix strived for at its peak.  And that’s why I’m very, very excited to announce that Awards Campaign will be moving to The Playlist later this month.

Beginning in earnest with Telluride and moving on to Toronto (you can’t escape these two), I’ll be covering the season on the ground as an Editor-at-Large for the Playlist.  There will be reviews, interviews, news reports and regular columns (the Contender Countdown lives!).  There will also be a brand new podcast because, hey, who doesn’t want another awards podcast?  (Actually besides the Oscar race it will cover general movies, box office and pop culture too).

Now, full disclosure: you may see my byline here and there in print for trade coverage or other sites for non-Oscars stories, but my online awards home will 100% be The Playlist.  

So, if you haven’t visited yet what are you waiting for?  You can also follow them on twitter @theplaylist or on Facebook at

Additionally, you can always use to access the new blog when its up in the next week or two.  You can also follow me @TheGregoryE if you haven’t already.

Awards Campaign at The Playlist: A new road at a new destination.  Eh, that metaphor probably doesn’t make that much sense if you think about it too much, but join me won’t you?  This season is already proving it’s got more drama ahead of it than we could have ever believed.


With over a decade of experience in the movie industry, Ellwood survived working for two major studios, has written for Variety, MSN and the LA Times and co-founded HitFix, Inc. serving as its first Editor-in-Chief and President. Ellwood spends his time relaxing hitting 3’s on the basketball court and following his beloved Clippers.

Awards Campaign provides commentary and insight on the movie industry. It's also the current online home of Gregory Ellwood, an industry veteran who has covered the movie business and Oscar campaigns for over a decade. For more information including partnerships and advertising opportunities please E-mail