Jennifer Lawrence reminds you to never speak about her business in new ‘Joy’ trailer

And you thought she wasn't a real Best Actress contender...
Jennifer Lawrence in David O. Russell's 'Joy'

There has been a lot of speculation about David O. Russell’s “Joy.”  The drama – still seemingly inspired by the life of Miracle Mop inventor Joy Mangano – is still officially coming out this Christmas.  It still reunites Russell with his “American Hustle” and “Silver Linings Playbook” stars Jennifer Lawrence, Bradley Cooper and Robert De Niro.  Oh, and Lawrence is still a serious contender in the Best Actress race.

You can certainly argue that Lawrence may not want the weight of winning two Academy Awards by the age of 25 on her shoulders (she certainly didn’t want to win after her nomination for “Hustle”), but if her performance is half of what is teased in the new preview that dropped today she may not have much choice in the matter.  This is clearly Lawrence’s flick and it will soar or crash on her performance (apologies in advance for optimistically predicting the former).  Of course, “Room’s” Brie Larson, “Brooklyn’s” Saoirse Ronan and “45 Years’” Charlotte Rampling will have a lot to say in the matter.  For now, however, Lawrence has to be taken seriously as not just a nominee, but a potential winner.

The new trailer also gives us a larger taste of potential Best Supporting Actor nominee De Niro (who plays Joy’s father) as well as Cooper’s character (a HSN executive).    Moreover, we’re more and more impressed with D.P. Linus Sandgren’s Cinematography.  It’s an incredibly competitive field this season, but it wouldn’t shock us if he made the cut.

20th Century Fox is going to have to figure out a way to minimize box office expectations if “Joy” truly goes wide with adult prestige competition from “Concussion” and a little movie called “Star Wars” set to steamroll through the holidays.  Don’t be surprised if it moves to a limited release on Christmas Day before expanding in January.

In the meantime, enjoy the new preview and Lawrence’s last bit.  Seems quite timely considering her recent facebook post, no?

“Joy” is currently set to open nationwide on Dec. 25.

 

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With over a decade of experience in the movie industry, Ellwood survived working for two major studios, has written for Variety, MSN and the LA Times and co-founded HitFix, Inc. serving as its first Editor-in-Chief and President. Ellwood spends his time relaxing hitting 3’s on the basketball court and following his beloved Clippers.
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Awards Campaign provides commentary and insight on the movie industry. It's also the current online home of Gregory Ellwood, an industry veteran who has covered the movie business and Oscar campaigns for over a decade. For more information including partnerships and advertising opportunities please E-mail info@awardscampaign.com.